Representing Indonesia, Butet Manurung Chosen as Barbie Role Model 2022

Butet Manurung Mattel Barbie 2022
Butet Manurung, Indonesian Role Model for Barbie Doll is the Founder of Sokola Rimba, School in Jambi Forest. 
Barbie is marking International Women’s Day and inspiring girls to dream big around the world. After Indonesian designer Anne Avantie was included in the Barbie Role Model program, now its Butet Manurung’s turn to be chosen as part of the commemoration of International Women’s Day, which falls on March 8, 2022.


The global line-up of role models includes:
  • Shonda Rhimes (United States) – Founder of American Television Production Company Shondaland
  • Ari Horie (United States/Japan) – Founder & CEO, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
  • Pat McGrath (United Kingdom) – Makeup Artist and Founder of Pat McGrath Labs
  • Melissa Sariffodeen (Canada) – CEO and Co-Founder of Canada Learning Code and Ladies Learning Code
  • Adriana Azuara (Mexico) – Founder of All4Spas
  • Doani Emanuela Bertain (Brazil) – Teacher and Founder of Sala 8
  • Jane Martino (Newton) (Australia) – Chair and Co-Founder of Smiling Mind
  • Lan Yu (China) – Fashion Designer
  • Butet Manurung (Indonesia) – Founder and Director of SOKOLA
  • Sonia Peronaci (Italy) -Founder of Italian food website, ‘GialloZafferano’
  • Tijen Onaran (Germany) – CEO and Founder of Global Digital Women and CoFounder of ACI Diversity Consulting
  • Lena Mahfouf (France) – Digital Creator, Videographer and Author of ‘Always More
BARBIE Mattel Role models 2022
image : Mattel

ABOUT Butet Manurung 

Born in Jakarta in 1972, Butet studied anthropology and Indonesian literature at Padjadjaran University, Bandung. In 1999 she joined the conservation ‘WARSI Jambi’, running an education program for Orang Rimba – an indigenous, nomadic group living in the Jambi forest. This work led her and four colleagues to establish the SOKOLA Institute, a non-profit organization providing educational opportunities for marginalized communities in remote Indonesia and literacy to more than 15,000 children and adults.
As an educator and activist, Butet received various international awards such as – UNESCO’s “Man and Biosphere Award” 2001, TIME Magazine’s “Hero of Asia” 2004, “Ashoka Fellow” 2006, “Asia Young Leader” 2007, “Young Global Leader” 2009, Ernst and Young Indonesian “Social Entrepreneur of the Year” 2012 and the ‘Asia Nobel Prize’ Ramon Magsaysay Award 2014. In 2011, she completed her Master’s majoring in Applied Anthropology and Development Participation from the Australian National University. In 2012, she attended the Global Leadership and Public Policy course at Harvard Kennedy School, Harvard University, USA.
Pre-orders are not live just yet, but collectors can find everything Barbie right, and be sure to look out for these Global Female Role Models on shelves later this year.