The Future of Waste Management in Indonesia: Nestlé’s Pioneering Collaboration with Hero Supermarket and Rekosistem

Nestlé Indonesia, in partnership with Hero Supermarket and Rekosistem, has recently unveiled the Waste Station – an innovative facility dedicated to collecting inorganic waste from consumers. This initiative seamlessly integrates responsible waste disposal into the daily shopping experience in Indonesia.
Jakarta, Indonesia – In a bustling Jakarta, where the hum of progress never sleeps, a significant stride has been taken towards sustainable waste management. Nestlé Indonesia has reaffirmed its commitment to optimizing household waste management through a groundbreaking collaboration with Hero Supermarket and Rekosistem. This alliance brings forth the Waste Station, a novel facility for collecting inorganic waste from consumers, intertwining daily shopping with responsible waste disposal.


Revolutionizing Waste Management in Indonesia

In the five strategically located Hero Supermarkets across the city, these Waste Stations stand as beacons of environmental responsibility, symbolizing a crucial step towards sustainable waste practices. Since its inception in 1971, Nestlé Indonesia has tirelessly pursued mutual benefits for individuals, families, communities, and the planet. Samer Chedid, President Director of PT Nestlé Indonesia, emphasizes the company’s continued innovation in sustainable packaging and waste management, ensuring optimal recycling processes.
image : Nestlé Indonesia
Amidst the staggering statistics of household waste contributing nearly 40% to waste composition, as reported by the Ministry of Environment and Forestry’s Waste Management System 2022, the urgency for effective waste management solutions is more apparent than ever. Vinda Damayanti Ansjar, Director General of Waste, Hazardous Waste, and Toxic Substances Management, lauds this synergistic collaboration, aligning with the Ministry’s directive of reducing landfill burden through enhanced waste segregation and recycling.
These Waste Stations, conveniently located in supermarkets, not only simplify the recycling process for consumers but also foster a culture of environmental consciousness. To incentivize participation, the program offers rewards in the form of shopping vouchers for every kilogram of waste deposited, with Nestlé and Meadows branded packaging receiving higher point values. The collected inorganic waste will be processed at Rekosistem’s material recovery facility, undergoing sorting and processing before being sent to recycling partners.
Ernest Layman, Co-Founder, and CEO of Rekosistem, articulates the vision of establishing a more systematic, large-scale waste management approach, transcending the efforts of the existing informal waste industry. The Waste Station initiative is a testament to this vision, offering a sophisticated solution to Indonesia’s waste management challenges.
Nestlé Indonesia’s commitment to waste management extends beyond the Waste Station project. The company has been instrumental in establishing 15 3R waste processing facilities (TPS3R/TPST), partnering with 36 scrap dealers and recyclers, and actively contributing as a founding member of the Indonesia Packaging Recovery Organization (IPRO). Prawitya Soemadijo, Director of Sustainability at PT Nestlé Indonesia, reflects on the years of studying Indonesia’s waste management ecosystem, constantly exploring new initiatives to enhance recycling rates.

Lead image courtesy of Nestlé Indonesia