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Startup WattCarbon said it raised $4.5 million in a seed round to launch a 24/7 carbon-free energy marketplace.

The Net Zero 24/7 Carbon Free Energy Market is designed to allow customers to offset their energy use on a time and locational basis from renewable energy projects, demand response dispatch, and electrification projects sourced from their own communities, turning local buildings into decarbonization assets.

WattCarbon customers can either source 24/7 carbon-free energy locally or from clean sources located on the dirtiest grids to maximize impact.

“We are excited to launch a service that actually makes net zero energy immediately possible for any organization," WattCarbon CEO McGee Young said.

Participating suppliers in the WattCarbon market include renewable energy developers like Pivot Energy, demand response aggregators lik