The majority of APEC countries believe urgent action is needed on climate change or we risk failing future generations, Ipsos’ 2025 People & Climate Change study reveals.
As global temperatures breach critical thresholds, a recent Ipsos survey reveals a paradox within the Asia-Pacific Economic Cooperation (APEC) nations: while public concern about climate change remains high, individual willingness to act is diminishing.
RELEVANT SUSTAINABLE GOALS
Rising Concern, Declining Personal Responsibility
The Ipsos “People & Climate Change 2025” study, encompassing 32 countries, indicates that 66% of respondents in APEC countries believe their governments should intensify efforts against climate change. Notably, the Philippines (82%), Indonesia (81%), and Thailand (75%) express the highest concern for future generations if immediate action isn’t taken.
However, the study also highlights a decline in personal accountability. For instance, in India, concern about climate change’s impact dropped from 78% in 2022 to 64% in 2025, and the sense of personal responsibility decreased from 69% to 54% over the same period.
Confidence in governmental climate strategies varies across the region. In Indonesia and Malaysia, 60% of respondents trust their government’s plans, followed by Singapore and Thailand at 58%, and India at 56%. Conversely, Australia and New Zealand exhibit lower confidence levels, at 28% and 23% respectively.
Divergent Views on Climate Threats
Economic apprehensions influence public perception of the transition to renewable energy. In Indonesia (51%), Singapore (50%), and Thailand (47%), nearly half of the respondents believe that shifting to renewables will increase household energy costs. In contrast, only 39% in India and 34% in the Philippines share this concern.
While some APEC nations recognize climate change as a significant threat, others are less convinced. In Thailand, 68% view climate change as the single biggest threat to humanity, followed by South Korea (63%), the Philippines (62%), and Indonesia (60%). However, in Japan, India, and Australia, concern is notably lower, with agreement levels at 47% and 38% respectively.
The Ipsos study underscores a critical juncture for APEC nations: while public demand for governmental action on climate change is strong, individual commitment is waning. Bridging this gap is essential to meet climate goals and safeguard future generations.
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