Innovative Nepali PSA seeks emotional connection to save red pandas

KATHMANDU — During the COVID-19 lockdown in Nepal, red panda conservation campaigner and researcher Sonam Tashi Lama came across a public service announcement on African rhinos, featuring action superstar Jackie Chan. “I was blown away by the concept and the performance,” Lama said. It got him wondering whether a similar PSA could be produced by […...
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