UN Women Global Call to Creatives: Artivism for Gender Equality

UN Women Artivism | Changemakr Asia
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Global call to all creatives : Un Women wants to see your artivism for a gender equal future! 
A single moment can spark a revolution, collective actions can transform societies and laws, an invention can alter the course of history and creative expression can change attitudes. It’s these threads that have woven together over generations to propel the gender equality movement. We are at a pivotal moment in history, one in which a global pandemic, growing inequality, and extremism threaten to reverse the hard-fought gains for women’s rights.

Activism for Gender Equality

This International Women’s Day and as world leaders and activists prepare for the 2021 Generation Equality Forum, a global gathering to invest and innovate for gender equality, we are mobilizing to bring change. Join us. Be a part of the Generation Equality campaign:

Visualize and capture what activism and actions for gender equality mean to you and share your vision of a gender-equal future. You can design in the form of static art, gifs, animations (up to 10 seconds), or short videos (up to one minute) that incorporate UN Women key messages.

A minimum of 15 and up to 20 pieces of work will be chosen by UN Women as Selected Creators and will receive $500 each.  As the rising generation, and one of the most prepared ever, what the future looks like depends on you. We are Generation Equality rising. So, what are you waiting for? Show that you stand on the right side of history.
UN Women Activism for Gender Equality | ChangeMakr Asia
UN Women Activism for Gender Equality (credit : UN Women)

Things To Consider 

  • Create a piece of static artwork, an animation (up to 10 seconds), or a short video/animation (up to 60 seconds) that captures one of UN Women’s Generation Equality key messages below in a clear, impactful, and shareable way
  • Capture one of UN Women key message’s in your work:
    • Activism and actions for gender equality and a global call to join the cause
    • Women’s Leadership, Representation, Participation
    • Economic Justice and Rights
    • An End to Gender-Based Violence
    • Freedom from Discrimination and Harmful Stereotypes
    • Social Protections (e.g. universal healthcare, paid parental leave, etc)
    • A gender-equal response to the COVID-19 pandemic
  • Find more information, inspiration, and tips for consideration for each key message HERE
  • Only include 1 key message in a single submission. You can submit multiple times if you wish. Limit ten (10) submissions per creator or team
  • Your work should appeal to youth, activists of all genders ages 18-45, and to socially-conscious individuals who have yet to join the gender equality efforts
  • Check out this mood board for visual inspiration before starting your static, animated gifts, and short videos
  • Consider UN Women’s brand guidelines. Read more about these in this Style Guide detailing, logo, color references, typeface, etc
  • Your artwork should be motivational, inspirational, aspirational, empowering, encouraging, activism- and action-oriented
  • Please retain the layered artwork files. Submit to this brief:
    • Static: PNG, aspect ratio 1:1 (min 1200px square), min 300dpi, RGB
    • Animated GIF: GIF, aspect ratio 1:1, RGB, be 10 seconds long, file size 5MB maximum ideally
    • Short Video/Animation: Minimum 15 seconds, up to 60 seconds total. 15, 30 or 60 sec pieces are ideal. 1:1 / Size: 1080×1080
    • See full specs here
  • UN Women would love to see you share your work across social media! Depending on your location, tag your work using this social guide



  • Please review the Do’s and Don’ts document for more specific details on static artwork, animation, and short videos
  • Please ensure you are following the specs before starting your work
  • Creators are encouraged to create content that is diverse and intersectional. Such as:
    • Different ages/intergenerational
    • Disability/differently-abled
    • Representation of types of communities: urban, rural, etc
    • Body types
    • Racial diversity (e.g. skin tone, hair)
    • Gender (female-presenting, male-presenting, non-binary)
    • Sexual orientation
    • Cultural representations (e.g. in the type of clothes without stereotyping cultures)
    • Different ethnicities
  • Ensure women, men, and non-binary people are represented as having agency and are portrayed as equals rather than having any person in a position of disempowerment
  • In the ‘Description’ section of your submission, include your name and any social tags as well as a translation in English of any text in your work
  • You can submit work in any of these languages: English, Spanish, French, Arabic, Chinese, Russian, and Portuguese. Additional languages are welcome
  • Don’t include any form of cultural, racial, or gender stereotypes
  • Don’t use UN or UN Women logos in your work
  • Don’t include language that is or could be interpreted as inflammatory, abusive, violent, defamatory, discriminatory or stigmatizing
  • Don’t violate copyrights nor the legal/moral/ethical rights of persons depicted
  • You can include people in your submission, but please ensure they are not real, and all look over the age of 18. If real people are included or shown in your work, please make sure you get their informed and explicit permission and they sign a Model Release Form. Please upload the signed document in your submission. Obtaining this consent is the sole responsibility of the producer and not of UN Women
  • Don’t include any images of violence or abuse, or that depict anyone in a discriminatory or disempowering light


  • Launch: January 29, 2021 at 1:00 PM EST
  • Early selection: February 25, 2021 at 1:00 PM EST
  • Submission Deadline: March 11, 2021 at 12:00 PM EST
  • Overall Selection Period Starts: March 11, 2021 at 12:00 PM EST
  • Creators Selected: April 9, 2021 at 1:00 PM EST
All times are in Eastern Standard Time.


UN Women is the UN organization dedicated to gender equality and the empowerment of women. A global champion for women and girls, UN Women was established to accelerate progress on meeting their needs worldwide.
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