This article is sponsored by Wells Fargo.
Solar energy continues to grow in popularity. Many people consider it a no-brainer: You transition to cleaner energy while reducing your monthly energy bill, even when factoring in your financing repayments.
Rooftop solar is an increasingly common way for households to benefit from solar power. A recent report from Lawrence Berkeley National Laboratory (LBNL) showed that approximately 3.25 million households have rooftop solar panels. That figure is steadily rising due to falling technology costs and new incentives from the federal Inflation Reduction Act (IRA).
However, rooftop solar panels are not a viable option for every home, and not everyone who wants to install solar panels can afford to do so.
Overcoming the equity gap
Growing data shows residential rooftop solar is skewed towards wealthy households. In 2021, as the LBNL report highlights, the median household income of a solar adopter is double the overall national median income.
Residential solar is almost exclusively sold to and installed on owner-occupied single-family homes. That leaves about 60 million other households that either rent or live in multi-family buildings, such as those with condos and co-ops, out of the solar market.
Typically, renters cannot install rooftop solar panels because the installation costs fall to the building owner while the tenant enjoys the resulting electric bill savings. Multi-family buildings typically have even more complex barriers, including the same owner-tenant "split-incentive" challenges and physical roof limitations.
Expanding access with subscription-based solar power
Community solar is a unique approach that allows a household to get some of the energy bill savings from rooftop solar without installing the solar panels. This model of distributed solar — often referred to as community solar gardens or virtual net metering — allows a large group of households to sign up jointly for or subscribe to use a certain amount of solar power coming from one large solar project.
The power a household uses from the community solar project replaces power otherwise purchased from the electric utility. The solar garden subscription fee varies depending on the size of the project and how much of the resulting solar power the household wants to use. If the price of power from the community solar subscription is less than the utility price — which is typically true — then the result is a lower monthly bill. On average, solar garden subscribers can save 10 percent on their annual electric bill.
Federal and state support encourage community solar gardens to become more popular
By 2027, community solar installations are expected to grow to approximately 1,500MW of annual capacity additions from 600MW in 2018. The existence and economics of community solar markets is largely state-dependent in the U.S. As more state lawmakers pass policies and regulations to allow these kinds of arrangements, more Americans will be able to subscribe to community solar projects.
The IRA, passed in 2022, provides significant new incentives to deploy solar resources that benefit
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