As a finalist of SUPERADVENTURE Superpreneur 2022, which offers household furniture products from natural areca palm fiber, Greenie had the opportunity to introduce his creations, such as glass coasters, and home decorations and wall clocks from areca palm fiber to visitors to Hannover Messe.
SUPERADVENTURE Superpreneur is the most prestigious business competition event that benefits the winners. One of the finalists for SUPERADVENTURE Superpreneur 2022, Greenie, managed to spread the wings by becoming one of Indonesia’s representatives to enliven the largest international-scale trade exhibition, namely the Hannover Messe.
For Superfriends to know, Hannover Messe is a world-class industrial technology and innovation trade fair annually in Germany. 2023 is a particular year for Indonesian representatives at the Hannover Messe because Indonesia was entrusted with becoming the Partner Country for the 3rd time.
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Hannover Messe was attended by 157 co-exhibitors of the Indonesian Pavilion with the theme ‘Infinite Journey’ coming from industry players such as startups, associations, industrial areas, special economic zones, government and educational institutions, and the National Capital (IKN).
So that Superfriends won’t be curious, here are some of the excitement that happened at Hannover Messe 2023 with Greenie, a finalist of SUPERADVENTURE Superpreneur 2022. Check it out!
1. The exhibition was attended by Indonesian President Joko Widodo and German Chancellor Olaf Scholz
Held for five days, namely 17-21 April 2023, the opening ceremony of the Hannover Messe 2023 on Monday, 17 April 2023, was opened with great fanfare by the President of the Republic of Indonesia, Joko Widodo and Chancellor of Germany Olaf Scholz.
“Indonesia is carrying out two big strategies to achieve the mission of ‘Making Indonesia 4.0’, namely downstream industry and a green economy,” said the President of the Republic of Indonesia, Joko Widodo, in his remarks.
Joko Widodo also said that in terms of a green economy, Indonesia is firmly committed to maintaining environmental sustainability by fulfilling the Sustainable Development Goals. It requires a significant investment, and Indonesia invites investors from Germany to participate in investing and working together to support Indonesian businesses engaged in the green economy sector.
In line with what was conveyed by the President of the Republic of Indonesia, the Chancellor of Germany said that Indonesia would join the ‘Cooperative Climate Club’ because it has a mission to fully decarbonize the green economy sector, namely the use of new, renewable energy in 2025.
“Germany will encourage investment among G7 member countries to Indonesia. I also invite companies from Germany to participate in supporting Indonesia to achieve its mission,” said German Chancellor Olaf Scholz.
In addition, stakeholders from Indonesia were also present, including Ilham Akbar Habibie from the Indonesian Chamber of Commerce and Industry, who visited the Indonesian Pavilion, one of which was the Greenie booth.
2. Greenie carries the mission of Bring Innovation to Sustainable Living
As a finalist of SUPERADVENTURE Superpreneur 2022, which offers household furniture products from natural areca palm fiber, Greenie had the opportunity to introduce his creations, such as glass coasters, and home decorations and wall clocks from areca palm fiber to visitors to Hannover Messe.
Not only is the raw material unique, but this SUPERADVENTURE Superpreneur 2022 finalist also supports Indonesia’s mission of a green economy because it has great value in social life and the surrounding environment. Carrying out the mission of ‘Bring Innovation for Sustainable Living’, Greenie has collaborated with businesses that utilize areca palm waste, both startups and MSMEs from Jambi, to participate in spreading positive impacts on a sustainable life.
In addition, Greenie has empowered 20 areca nut farmers and five local artisans to recycle areca palm waste. Since its establishment in 2020 until now, Greenie has recycled more than 10 tons of areca palm waste into wood-substitute household furniture products.
3. Greenie stole the attention of Hannover Messe visitors
It is what attracts Hannover Messe 2023 visitors to Greenie products. One of Greenie’s visitors, Alex Isnenghi from the KISKA international brand and design agency from Austria, expressed his interest.
“As a Designer and Senior Business Developer, I am very interested in exploring Greenie products in the fashion industry, such as a shoe or sandal outsole and wine covers to replace cork products. I appreciate Greenie for utilizing agricultural waste into a product that has market value,” said Alex.
Because to support the green economy sector, collaboration is needed to create sustainable environmental sustainability. Greenie is not alone; SUPERADVENTURE Superpreneur as a business ecosystem also helps Greenie to achieve these values by providing access and exposure so that Greenie, with its mission, is better known by the global community.
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