A Sustainable Sip: Starbucks Partners with Muuse for Reusable Cup Initiative in Hong Kong

The ‘Borrow A Cup’ initiative is more than a program – it’s a symbol of a cultural shift towards responsible consumption. It invites consumers to be active participants in protecting the environment, one cup at a time.
The problem of single-use waste is a pressing concern for the conscious consumer. As Gen Z and Millennials continue to drive the demand for responsible consumption, industry giants are taking notice. Starbucks, one of the world’s most recognized coffee chains, has launched an exciting initiative in Hong Kong that perfectly aligns with this ethos. Welcome to the era of “Borrow A Cup”.


“Borrow A Cup” program : Reducing Waste, One Cup at a Time

In a bold move to encourage customers away from single-use cups, Starbucks Hong Kong is piloting its “Borrow A Cup” program. Designed for both hot and cold beverages, this innovative approach reinforces Starbucks’ commitment to sustainability. It serves as a testament to the company’s dedication to shaping a future where communities and businesses thrive symbiotically, echoing the call for circularity and responsible consumption.
image : Starbucks Hong Kong
The program allows customers to rent reusable cups through a simple process – scan the QR code on the cup with the Muuse WebApp or Mobile App. Not only does this promote waste reduction, but it also rewards consumers with a $2 discount on their purchase – a clever incentivization strategy.

Participating Outlets and How It Works

The Borrow A Cup program is available across five selected Starbucks outlets :  
The University of Hong Kong 
Shop 2, G/F, Composite building, The University of Hong Kong 
The Hong Kong University of Science and Technology 
Shop G014, G/F, Academic Building (Phase I), The Hong Kong University of Science and Technology
Hong Kong Baptist University 
1/F, JCACC, Baptist University Road, Hong Kong Baptist University 
Pacific Place 
Shop No. 128 & 129, Pacific Place, 88 Queensway, Admiralty 
Exchange Square 
Shops 308-310, 3/F, Exchange Square Podium, Central
image : Muuse Hk / Facebook
A month into the program, the response from customers has been immensely positive, exceeding expectations. It’s heartening to witness the enthusiasm with which people are opting to #ChooseReuse, making a definitive stand against single-use plastics. Their active participation underscores the potential of collective action in fostering a sustainable future. 
For more details on the Borrow A Cup program, visit the official page. So the next time you’re sipping your latte, remember – your cup, your choice.